Welcome to the “Engaging New Voters” digital messaging toolkit that will help you better share and spread the word about the new report with social media and press release messaging you can use or modify for your audiences.

Key Messaging
Sample Social Media Messaging
Social Media Images/Graphics
Sample Press Release


Nonprofit VOTE’s “Engaging New Voters” report highlights the fact that nonprofit organizations, not election campaigns, are crucial for ensuring true equity in the American electorate by executing nonpartisan vote engagement in the communities they serve.


Below are sample social media posts and shareable images you can share in order to both educate about the importance of nonprofit voter engagement results featured in the Engaging New Voters report and to get them to download the report at nonprofitvote.org/engaging-new-voters.

What to Include in Your Posts:
1. Use #EngagingNewVoters
2. Drive users to the following urls — http://bit.ly/engagingnewvoters or nonprofitvote.org/engaging-new-voters
3. Please use the available (or your own) images in your posts to increase social engagement.
4. Customize sample posts with your organization’s location (state, city, etc.) and hashtags in order to stay relevant to your audience.
5. Use @NpVOTE to tag Nonprofit VOTE in your Twitter posts

Sample Posts
Why nonprofits are needed – the voters they reach are 11 percentage points MORE LIKELY to vote than those NOT contacted by nonprofits. Learn more at http://bit.ly/engagingnewvoters #EngagingNewVoters

Did you know voters contacted by nonprofits are TWICE as likely to be young, non-white and make under $30k? Download the #EngagingNewVoters report to learn what YOU can do to increase equity in the electorate.

Political campaigns don’t work to promote equity in voting – they work to win elections. It’s up to us as nonprofits to ensure the communities we serve are voting. Spread the word — #EngagingNewVoters http://bit.ly/engagingnewvoters

After being contacted by nonprofits, Nonwhite voters turned out at the polls on average 13 percentage points higher than their counterparts. Learn more in the #EngagingNewVoters report http://bit.ly/engagingnewvoters

Voter turnout for people under the age of 25 was 20 percentage points higher than those NOT contacted by nonprofits. See how YOU can make a difference in our democracy in our #EngagingNewVoters report http://bit.ly/engagingnewvoters

Voter turnout for people who made less than $30k was 14 percentage points higher than those NOT contacted by nonprofits. See how YOU can make a difference in our democracy in our #EngagingNewVoters report http://bit.ly/engagingnewvoters

Sample Webinar Posts
Does your organization have a voter engagement plan ready for 2019 and 2020? Get the essentials by RSVPing for our June 19 2pm ET #EngagingNewVoters webinar. Sign up using this link: http://bit.ly/planningwebinarrsvp

Get your organization ready for the next election with this June 19 webinar that focuses on the #EngagingNewVoters report and how nonprofits are crucial for ensuring equity in our democracy. RSVP here http://bit.ly/planningwebinarrsvp

SOCIAL MEDIA IMAGES/GRAPHICS (right click to save images to desktop)

Below is a version of our press release that you can customize and disseminate to your audiences. Opportunities for customization are in RED.

“Engaging New Voters” Report Shows Positive Impact of Nonprofits that Promote Voting and Nonpartisan Engagement

CITY, STATE – Nonprofit VOTE has released the “Engaging New Voters” report that shows nonprofits who encourage the communities they serve to get registered and vote, through nonpartisan voter engagement efforts, play a critical role in narrowing voter turnout gaps and fostering a more representative electorate.

The communities typically served by nonprofits – young, low-income, those without college degrees – have historically voted at lower rates than their wealthier, whiter counterparts. These gaps in turnout distort the electorate, and by extension, the public policy debates that take place at the city, state, and national level. The nonprofit sector’s role in addressing those gaps is a central focus of the “Engaging New Voters” report.


“It’s up to nonprofits to promote equity in our democratic institutions by ensuring the communities we serve are participating,” adds Miller. “The crucial work of breaking these historic patterns and narrowing voter turnout gaps must be taken on by the nation’s myriad nonprofits who work, live, and breathe in the communities most often ignored.”

In the “Engaging New Voters” report, Nonprofit VOTE surveyed over 60 nonprofits doing nonpartisan voter engagement across six states as they interacted with 22,500+ voters. The report documents that voters contacted by nonprofits were TWICE as likely to be non-white, TWICE as likely to be under 25 years old and TWICE as likely to have less than $30,000 in household income – all populations routinely left out of our country’s political process.

These voters, once connected to the process via nonprofit contact, showed up to the polls at rates 11 percentage points higher than those who were NOT contacted. Those that have historically voted at lower rates showed the greatest turnout advantage from nonprofit contact. Asian, Latino and Black voters contacted by nonprofits turned out at rates 13-16 percentage points higher than those who weren’t, while those under 25 turned out at rates 20 percentage points higher than comparable voters.


The full report, which also documents best practices for running an effective program, is available at nonprofitvote.org/engaging-new-voters

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Nonprofit VOTE partners with America’s 501(c)(3) nonprofits to help the people they serve participate and vote. It’s the leading provider of nonpartisan voter engagement resources to help nonprofits integrate voter outreach into their activities and services. Online at nonprofitvote.org