The census is important to your nonprofit and to those you serve

  • Every person counted in your community impacts ten years of funding, representation, and allocation of public services and infrastructure.

Your voice and funding is at risk

  • Federal Funds: Data derived from the Decennial Census guides the distribution of federal dollars that support key social services, health care and education in communities across the country.
  • Political Representation: Census results determine the number of seats each state has in the U.S. House of Representatives and are used to draw congressional and state legislative districts.
  • Public Infrastructure: Government and businesses use census numbers to locate schools, transit, and retail outlets.

The people you serve are in danger of being undercounted

  • The census has historically missed certain communities.
  • Communities of color, low-income households, immigrants, and young children are missed at disproportionately high rates.
  • Being undercounted deprives these communities of equal political representation, as well as private and public resources

This census is different

  • For the first time, households will have the opportunity to reply online, by phone, or by mail. 

Census engagement is easy for nonprofits and the time to act is now

  • There are many easy activities to integrate into nonprofits’ services, programs, offices, and resources.
  • Contact your local municipal offices and ask how you can partner with them to ensure a fair and accurate census 2020 count in your community.
  • Find toolkits and resources for nonprofits at

Do’s and Don’ts for Field Work
Sometimes you just need a simple list of Do’s and Don’ts when it comes to conducting community outreach, phone outreach and more. This toolkit is perfect

Get more toolkits and guides at