The census is important to your nonprofit and to those you serve

  • Every person counted in your community impacts ten years of funding, representation and allocation of public services and infrastructure.

Your voice and funding is at risk

  • Federal Funds: Census data is used to determine allocation of critical funding that nonprofits and those you serve rely on including health care, education, social services and more.
  • Political Representation: Census numbers re-draw boundaries for congressional districts, state senate districts, state house districts, city councils, county boards and more.
  • Public Infrastructure: Government and businesses use census numbers to locate schools, transit and retail outlets.

The people you serve are in danger of being undercounted

  • The census has historically missed certain communities.
  • Communities of color, low-income households, immigrants, and young children are missed at disproportionately high rates.
  • Being undercounted deprives these communities of equal political representation, as well as private and public resource

This is a very different census

  • The 2020 census is an internet-first model, meaning that most households will not receive a form in the mail but instead will receive a mailing that provides directions to either go on-line or call the census bureau to complete the form.
  • With the new model, there are fewer regional and local offices of the census bureau.
  • Trust in government has declined, making it more important for nonprofits to help!

Census engagement is easy for nonprofits and the time to act is now

  • There are many easy activities to integrate into nonprofits services, programs, offices and resources.
  • Contact your local municipal offices and ask how you can partner with them to ensure a fair and accurate census 2020 count in your community.
  • Find toolkits and resources for nonprofits at