Location: Nonprofits are densely located in traditionally undercounted areas. 

Access: Nonprofits have everyday contact with communities most at risk of being undercounted. Without inventing a new program, nonprofits can provide basic information to the thousands who pass through their doors on how and why to participate in the census.

Trust: Nonprofits have trusting relationships with the communities they serve and can act as powerful vehicles for education about the importance of census participation. When the message to be counted comes from a trusted entity, people are more likely to participate. 

Multilingual: Nonprofits connect to a range of constituencies and cultures. Most nonprofits serving communities who speak languages other than English can provide access to census education materials in their communities’ languages. 

Visibility: Nonprofits are out in the community at events, meetings and everywhere people live, work, and play.

A Vested Interest: Nonprofits driven by social missions have an inherent interest in ensuring that their communities have access to the funds, services, representation, and physical and social infrastructure impacted by the census count.