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BakerRipley Community Developers

For over 100 years, BakerRipley has transformed communities in Houston, TX by connecting low-income families and individuals to opportunities so they can achieve the lives they’ve imagined. For years, they have found new and creative ways to get out the vote among the communities they serve. 2020 was no different; they focused their efforts on phone banking and food distribution to meet the human and voter engagement needs of Houstonians during the pandemic. As a multi-location nonprofit organization, they worked with various BakerRipley campuses spanning 24 sites rather than recruiting external organizations to coordinate voter engagement efforts.

Voters Reached
Young Voters Engaged (<25)

Baker Ripley

“Voter engagement benefits BakerRipley by affording us another opportunity to grow our base and to continue raising awareness in the community about our organization and programs. By helping to increase voter participation, we, in turn, help the community empower itself.”

Bolivar “Bo” Fraga, Sr. Community Engagement Developer at BakerRipley

Campuses: Aldine ISD High School, BakerRipley Central, Cleveland Campus, Community Health Choice, East-Aldine Community Center, Gulfton Community Center, Harbach Campus Community Center, Head Start, Leonel Castillo Community Center, Ripley House Community Center

Pledge-to-vote card

In addition to asking people to register to vote, sites used pledge-to-vote cards that were customized for their state and featured the BakerRipley branding. Important elements of the card include:

  • Important dates
  • Translated into Spanish

Read more about creating pledge-to-vote cards in the Methods section of the Practitioner’s Report.

Baker Ripley Pledge Card