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Webinar

Using Mapping to Reach High-Potential Voters

Last Updated: February 27, 2026

This webinar helps nonprofits use data and maps to identify and reach voters who are likely to respond to voter engagement activities. It offers practical guidance on tools and strategies that can make outreach more efficient and effective.
Using Mapping to Reach High-Potential Voters

Campaigns often use mapping to win races, however, nonprofits can use mapping to advance equity, demonstrate impact, and make their voter engagement strategies even more effective.

Throughout this webinar, we explored several mapping tools, including VAN, L2, Policy Map, and Map the Vote, and discussed how organizations can utilize them to inform their voter engagement plans. Most elections in 2021 will be for local races, so harnessing their power to educate and mobilize voters in your neighborhood can have a huge impact on turnout.

Special thanks to guest speakers, Julie Oliver (Register2Vote), Paul Westcott (L2), Amy Bradley (State Voices), Bolivar “Bo” Fraga, Sr (BakerRipley), and Caroline Mak (Nonprofit VOTE), for sharing their knowledge and expertise.

WEBINAR MATERIALS:

Please feel free to download the Powerpoint and watch the webinar on Nonprofit VOTE’s YouTube channel.

ADDITIONAL MATERIALS:

For more information on the areas touched on throughout the webinar, be sure to check out the list of resources below!

  • Mapping Inequality
  • PolicyMap
  • State Voices – Tools For All

Suggested Resources

How To Navigate Moving SAVE Act-Style State Legislation

Midterm Elections: What They Are and Why They Matter

The “Why Vote” Tool

How to Talk about the Value of Voting: Connecting to Everyday Life

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Founded in 2006, Nonprofit VOTE equips our nation’s nonprofits with nonpartisan tools and resources to help the communities they serve participate in voting and democracy.

Registered 501(c)(3). EIN: 20-4568862

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Email: info@nonprofitvote.org

Phone: 617-357-8683

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