Engaging Potiental Voters

There are many reasons your nonprofit may choose to engage potential voters. In our 2018 Engaging New Voters report, we found that nonprofits who were successful at voter engagement tied their voter engagement efforts to their overall mission. 

The following templates are meant to help you and your nonprofit begin to engage your staff, volunteers, members, clients, and community as voters by connecting voting to the mission of your organization. The templates also provide tangible steps for them to get involved in the democratic process. 

Check out our factsheet for the Virginia election here


Email or Letter

Dear [Name of Receiver],

We are about 6 weeks out from the Virginia primary election that will be taking place on June 8. This year, Virginia’s governor along with other important offices will be on the ballot. In the next 6 weeks, we will be sharing information about registering to vote, what’s on the ballot, what you need to vote, and more to help make sure you are prepared to vote well-ahead of Election Day. 

At [Insert Organization], our mission is to  [Insert Mission] and we believe helping make sure our clients and members can participate in democracy is a critical part of that. 

By registering and voting this June, you can help us: 

  • Get the attention of candidates,
  • Move issues like [insert issues important to your organization] forward,
  • And help us build a community of life-long voters!

You can support our mission by checking your voter registration status through the Virginia Department of Elections website and telling a friend to do the same! 

[Organization Signature]

Text Message

Hi! I’m [insert name] with [insert organization], and we are kicking off our voter engagement efforts ahead of VA’s June 8 primary election. We believe engaging voters is critical to our mission. Support us by checking your voter registration status the sending this information to a friend: https://vote.elections.virginia.gov/VoterInformation

Facebook Post

Virginia’s June 8 primary elections are fast approaching, and we are dedicated to making sure you have all the information you need to register and vote by June 8. We believe that everyone who is eligible should be able to participate in our important statewide elections. 

Over the next few weeks, we’ll be sharing vital information about the election and encouraging you to share this information with your friends, family, and community. Support our goal today by checking your voter registration status: https://vote.elections.virginia.gov/VoterInformation


Twitter Post

Are you ready for the upcoming VA election? Because we are, and we want to make sure you’re #VoteReady too! Start today by checking your voter registration status and tagging a friend: https://vote.elections.virginia.gov/VoterInformation



Write an accompanying blog post that can be linked to in all your information that expands on your plans or further explores why this is important to your organization. See “Feeding America Looking to Make Hunger a Voting Issue” for an example.

Have major communications (such as emails or letters) signed by leaders in the nonprofit to show that it truly is something the organization finds critical to their mission. 

Additional Resources

Nonprofit VOTE’s – Seven Reasons to do Voter Registration